FixMyBike — From Zero to Market Leader in Copenhagen

How we helped a mobile bike repair service become the market leader in Copenhagen — starting from scratch.

The challenge

A new mobile bike repair service covering Copenhagen and the Zealand region. No name, no brand, no website, no clients. The founder knew how to fix bikes — but had no idea how to get found online in one of the most bike-friendly cities in the world.

The goal: create a strong brand and web presence to attract clients primarily through Google Ads.

Naming

After careful analysis, we chose the name FixMyBike — short, clear, memorable, and easy to pronounce in both Danish and English. It immediately tells people what the service does.

The name was chosen for clarity, memorability, and bilingual appeal.

Logo & brand identity

We chose yellow and black as the brand colours — symbolising speed and urgency. The logo features a stylised letter “F” that resembles a bicycle’s front wheel and handlebar, connecting the brand name to the service visually.

The tagline: “Livet ruller videre” — Life rolls on.

Logo design: the “F” doubles as a front wheel and handlebar.

The full brand package included logo, colours, typography, and branded merchandise — caps, jackets, T-shirts, keychains.

The brand comes to life across every touchpoint.

Website

The landing page was built in the brand’s colours and typography. The main screen features an illustration of a woman with a bicycle and phone — representing a key part of the target audience.

Key elements:

• Step-by-step booking form — so clients can describe their repair needs immediately
• Transparent pricing — no surprises
• Service area map — covering Copenhagen and Zealand
• Mobile-first design — because most people search for bike repair on their phones

A professional website focused on turning visitors into bookings.

Fully responsive — optimised for the way people actually search.

Google Ads

We launched targeted Google Ads campaigns across Copenhagen and surrounding areas. Every ad was tailored to specific services — tyre replacement, e-bike repair, mobile service.

Results in the first 6 weeks:

• CTR (Click-Through Rate): 12.64%
• Conversion rate: 14.67%
• Orders: 220+

Within the first year, FixMyBike became the go-to mobile bike repair service in Copenhagen, with a 4.6/5 rating on Trustpilot.

The team behind FixMyBike

The FixMyBike crew — ready to roll.

What the client says

“Very pleasant cooperation, everything was professional and efficient. We were really impressed by their attention to detail and ability to understand our needs. The result is more than excellent, and we have a lot of customers. Recommended!”

— FixMyBike team

Visit the project

See the live website: fixmybike.dk